Launch of Kuppies Brownies: A Chocolaty experience

A few days back I was introduced to Kuppies. It’s a Dessert brand based in Delhi-NCR. They are making finest bakery products from past few years in India. Spycy Fast Food Private Limited is one of India’s leading producers of premium quality confectionery items. They are launching their ‘Brownie Dark Choco Chips’ in this month of August, 2016. These Brownies will be available in stores like Big bazaar, Easy day, Walmart, Spencer, etc. And you can buy them online from big basket.

Kuppies 'Brownie with Dark Choco Chips'
Kuppies Brownie with Dark Choco Chips

Over a short period of time, Spycy Fast Food has developed strong long term relationships with its customers which include leading national and international brands Café Coffee Day (India’s largest coffee house chain), Chaayos, Costa Coffee,  Big Bazaar (India’s largest hypermarket chain), Walmart, Spencer, 24×7, Easy Day, Big Basket and more.

A recent visit to their factory at Noida enriched me in so many ways. This FSSAI Licensed, HACCP and FSSC 22000 (Food Safety System Certification) Company has the perfect temperature controlled atmosphere in every section of their factory. I was thoroughly impressed to see how their foreign trained, power packed stuffs were making bakery products in a very fast and systematic way using high end technical facilities.

When I tasted their fresh Brownie Dark Choco Chips, I was simply bowled over the depth of its chocolaty flavor and taste. I can tell you that brownie can taste like this only when, if they are made with original Dark Cocoa solids. And to my surprise I came to know Kuppies uses Imported Real Dark Cocoa solids to make their Brownies. Voila! I got my answer. Not only this, their Brownies are soft, fudgy and chewy just like a perfect Brownie should be. You’ll get the real taste of dark chocolate on the first bite; it’s quite an achievement in bulk baking to make this kind of product, which makes you feel that you’re having a customised brownie from a 5 star bakery. The texture of this brownie is not at all cakey. It’s dense and moist, and that is what I prefer in a good Brownie. I believe this Brownie would satisfy all your chocolate cravings.

Being a home-baker I’ve experienced that North Indian people mostly prefer eggless bakes. And it’s very challenging to please people with good eggless bakes. Here, Kuppies are making 100% eggless products with all the same quality what can be found in baked goodies which have made using eggs. Later, I came to know that Kuppies have a dedicated Research and development team who works very hard under the guidance of their R&D director Uni Vaid. Who is a trained culinary and pastry designer from the USA. She was ranked among the top five bakers in New Delhi in 2014 and has received numerous award and accolades for baking Delhi’s best cheesecakes, cupcakes and other goodies.

Kuppies not only making best Brownie in town, they are giving the same strength in their packaging. In today’s World we think a lot about hygiene, if a food product is well packed then as customers we get satisfied that we’re going to have safe food. This Brownie Dark Choco Chips is wrapped in single-serve packaging providing flexibility to a consumer to enjoy the Brownies as per convenience. Nitrogen is flushed into each Brownie Pouch before sealing it to ensure freshness and longer shelf life. The three-layer packaging protects the Brownie from contaminants. Each wrapper is labelled with complete ingredients and nutrition facts all as per FSSAI guidelines.

Some interesting facts what I like in Kuppies Brownies:

  • They are made with Wheat flour, which is way better than All-purpose flour/Maida.
  • Their convenient packaging ensures that this Brownie is a good option for kids school tiffin.
  • Some of the Raw Materials are sourced from various parts of the world to ensure the taste of a traditional Brownie.
  • And last but not least it’s hard to stop at one Brownie at a time, you’ll want more!

These Brownies will be available in Single pack for MRP: ₹ 18. Family pack MRP: ₹ 18 x 12 = 216/-.

Kuppies 'Brownie with Dark Choco Chips'
Kuppies Brownie with Dark Choco Chips
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